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The Alchemy of Marketing and Technology
It’s already been a big month for marketing automation vendor Marketo, with some exciting product announcements at Marketo Summit 2013, including marketing financial management tools and integration...
View ArticleB2B Marketing in 2015: Are you ready?
Every year, we make a list of the lessons we’ve learned and the questions that keep us up at night. We think back on the viewpoints, research, and articles that linger in our minds, the ones we find...
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4 Must-Have Funnel Metrics for Sales & Marketing Alignment
These days, aligning sales and marketing is no longer something organizations “should” do – it’s a must-do, and alignment happens only when teams are working toward the same goals. We all know we need...
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Are You Ready for Social Selling?
The buyers’ journey has changed. The typical buyer is online more than ever before. Where a buyer once engaged with various sellers to learn about their products and services, social media and online...
View ArticleReVAMP Your Sales Emails
Try as we might, some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Marketing and sales development reps are often the first line of...
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10 Questions to Ask About Marketing Technology
Between content promotion, social media management, web analytics, and marketing automation, the number of products and platforms available to help marketers do their jobs has never been greater....
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3 Business Rules at the Foundation of Sales And Marketing Alignment
There’s a lot to be said for the age-old rift between marketing and sales teams. We’ve all heard it. Marketing feels like sales doesn’t follow up with their leads. Sales thinks marketing isn’t sending...
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How to Get Sales Buy-In on Lead Scoring Models
Between inbound leads, tradeshows, webinars, list purchases, and your amazing email newsletter, your CRM is now awash in a sea of leads—which isn’t the worst problem to have. But how do you know which...
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Unlocking Secret Customer References Through Your Sales Team
The job of your customer reference program is to identify your organization’s strongest advocates and connect them with your prospects to help sellers close deals—and in turn create more advocates....
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2 for 1: LinkedIn Profile Advice for Restless Sellers
If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words,...
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